This is only nominally a blog. It is most certainly not a diary. Although different individuals utilize this technology in different ways, I primarily use it to stay accountable to others. I provide my writings on this site in the hopes that more people will actually read them. Thus, I view this medium as both a promotion and a motivation tool. I would like to make myself as transparent as possible here - projecting not just my digital identity, but my full identity digitally. If you can't learn more about me here than you ever could in a half hour conversation, you just aren't trying.
Anyhow, I'm very proud of the design of this site and hope that the following explanation will stem your confusion and clarify the purpose of its layout. Like most everyone who writes a lot, I have multiple topics to address. So, I have included a tag cloud to help visitors better navigate the site's content and see how heavily key ideas are featured. However, unlike most bloggers, my topical areas are often closely linked with the different projects that I am currently developing or actively managing. Now, I could have chosen to maintain a different blog for each project at a different domain name, or have used a certain part of each project's existing domain url for that purpose. However, since these projects are all inextricably bound together, both through conceptual ties and of course through me, I've found what I consider to be a much more exciting and elegant solution.
This website and was built an the open-source content management system called Drupal. This is the same basic framework that many websites use, but with very different appearance and functionality made possible by the versatility of this software. The design theme used here is called “Meta” and was contributed by Ken Collins for interested parties like myself to deploy as they see fit. The “Meta Tools” found at the top of the page gives users the ability to resize the text and center column width on any page. However, the best part of this package are the small colored squares in that same region lets you switch between different project themes.
All content on the site is specifically related to one of the five themes, so that whenever users access a blog, picture, or video, the background color and the masthead image on the page will automatically match the project with which that material is associated. This isn't so cool if only view content only related me and my various wild ideas, which receive the default layout - multiple images of me staring at you. However, when someone in a some strange forum far, far away provides a link to content on this site related to one of my projects, those who follow the link will be directed to a page that is correctly themed for that project.
This effectively gives me a five-in-one solution and minimizes the credibility issues associated with personal blog content! However, even if the content they are viewing is completely divorced from anything relating to me personally, those who are paying attention may have noticed that the site name doesn't match the name of the project being spotlighted and that there are a bunch of strange links in the header leading to information about some guy named Alex Goldman. Still more importantly, this kind of format increases the likelihood that visitors will find themselves stumbling into differently themed content concerning one or more of the other projects, thus giving the site a little more “WTF” surprise and marketing buckshot. Anyway, I hope you enjoy it. Tell your friends to check this out and think more about the innovative web design possibilities out there for non-developers like you and me!
PS: I know sometimes content spills off the bottom of the white space. I'm waiting for the next version of Meta to come out and fix this issue